We have more sophisticated technology than most of our competitors because of our actuarial expertise. This enables us to calculate projected returns, which we think are more useful than star ratings.
Also, unlike some companies, we are very transparent about how we make our money. We only work for you and get paid via a 0.5% per annum charge on your investments.
We don't accept any commission or other payment from anyone else, so you can be confident that our comparison tables are completely objective. This is another reason you'll never find any "best buys", "top 150's" or other things like that in our comparison tables.