Everyone can benefit from smart savings and investment tools
Cushon was born from a simple idea
It just shouldn’t be that hard to set up an ISA and get decent returns. As we've grown, we've brought that same idea to making workplace pensions and savings easy, too.
Back in 2014, our founder and CEO Ben Pollard was an experienced actuary – someone who forecasts long-term financial costs and investment risks. But when setting up his own ISA online, Ben became exasperated by the lack of help to make investment choices.
Over a decade later, Cushon (once Smarterly) is leading the way in super-smart but easy-to-use tech, offering products like workplace pensions and savings that hundreds of thousands of people are using to build a better financial future.
In May 2026, WTW (owner of the LifeSight Master Trust) bought Cushon, having agreed to purchase NatWest Group’s majority shareholding in late 2025. We are now Cushon by WTW, and combine the peace of mind you'd expect from being part of one of the UK's largest master trust providers, with the tech-led innovation that made Cushon a standout British fintech.
We're now leading the way in super-smart but easy-to-use technology, offering workplace pensions and savings products that our 755,000+ members are using to build towards a feel-good future.
755,000
Members saving with us
As of March 2026
20,000
Employers using Cushon's platform
As of March 2026
£4.2bn
Assets under management
As of March 2026
78%
Average CO2 saving compared to other pension footprints [1]
As of Dec 2023
The Cushon story so far
We're shaking up the pensions and savings landscape, and going from strength to strength.
Changing the industry
Bringing together the best ideas in finance and tech.
For members
Cushon is here to make pensions and savings easy for everyone.
Our app helps you take control and bring your workplace pensions and savings together in a single place. It’s simple to set up and easy use, giving you the tools to confidently manage, save and invest your money.
For employers
We’re a different kind of workplace savings and pensions provider.
We are here for all UK employees, big and small, with auto enrolment ready, hassle-free pensions and workplace ISAs. We’re at the forefront of developing new tech and tools to help employees achieve their savings goals.
For everyone
Our ambitious approach is set to reduce the carbon footprint of our pension investments by 80% by 2030.
Our flagship pension investment approach supports solutions to key environmental and social challenges without compromising financial returns. We invest in climate impact with real world action and outcomes you can measure.
"Cushon is working hard to lead the industry in providing pensions which are not only a force for good but also easy for people to engage with and understand - such a rarity in this sector."
Baroness Ros Altmann
Former UK Minister of State for Pensions and Cushon Advisory Board Member
Improving customer experience
We offer tools and tech that put more power in savers' hands.
Winner Best Financial Wellbeing Provider 2024
Winner Best Investment Strategy Award 2024
Winner Best Investment Strategy Award 2023
Winner Fast Company's 2022 World Changing Ideas Awards
DC Investment Innovation of the Year
Winner Social Impact Award 2021 for our investment strategy
Backed by people who care
Meet some of the Cushoneers
Troy Clutterbuck
CEO
Ben Pollard
Non Executive Director
Marina Cheal
MD, Customer Experience and CMO
Andrew Sutcliffe
MD, Growth
Veronica Humble
Chief Investment Officer
Chris Peake
Chief Technology Officer
Dom Manley
Chief Product Officer
Gareth Nash
Chief Operating Officer
Jimmy Law
Chief Insights Officer
Matt Cumbers
Chief Risk Officer
Melanie Hetherington
Chief People Officer
Powered by WTW
Authorised by The Pensions Regulator
Automatic enrolment ready
Authorised and regulated by the Financial Conduct Authority
[¹] Reduction in scope 1 and 2 carbon emissions for the growth phase of Cushon's Sustainable Investment Strategy since inception (August 2022), compared to its independently verified 2022 benchmark. The benchmark, which has been verified by independent advisers ISIO, is defined as the weighted average of the carbon footprint of the underlying funds’ benchmark of 118 tCO2e/$m EVIC. For further information, see our Task Force on Climate-Related Financial Disclosures (TCFD) Report.
